Welcome Email Marketing Campaign

In this project, I created a marketing email in HubSpot. HubSpot is a marketing automation platform with a customizable email editor. 

Scenario

Odos Eyewear is an e-commerce business that sells prescription eyeglasses and sunglasses online and in stores. As a member of their marketing team, I am helping to create a welcome email for new subscribers in HubSpot. My team has provided a copy of the Odos logo and a draft of the email text for you to use. The draft document contains:

• A subject line

• Preview text

• Alt text for the logo image

• The welcome email body (including headings, subheadings, and button text)

 My job is to use this content to design an email in the HubSpot email editor. The finished email should reflect the brand’s personality and attributes (logo style, tone of voice, etc.). It should also contain 1–2 stock images (selected through the email editor). this project, the goal was to Odos Eyewear Email Marketing Campaign.